David Deutsch
Geniuses Of Copywriting
00:00
I Love You Mama, and I Hate You, Ma'am
"It's like people have this amazing ability to persuade inside them, right? They've been persuading ever since they were a little baby," he says. "And then we sit down to write, and we cind of get into writing mode, like we're back in a school." 'We don't think about all the ways we bill trust, how much more important that is,' he adds.
Transcript
Play full episode
