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News, Q&A, & Pro Tips

The Unofficial Shopify Podcast

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Conversion Tracking and L of R: Increasing Emails Sent and Revenue

This chapter explores the significance of conversion tracking and introduces L of R, a tool for tracking user sessions and abandoned carts. It also discusses the limitations of relying solely on abandoned cart emails and the benefits of using L of R, along with a listener question about popular themes for Shopify stores.

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