The Primal Storytelling Formula

Marketers need to understand the driving forces of behavior if they're going to be successful or have an advantage. The first part of the primal storytelling formula is understanding the tribe that someone is part of, like who do they identify with? Who are the people around them? And what's the underlying motivations as part of that tribe? When you look deeper into why you own the clothes that you own, it has to do with tribe. It has toDo with the signal you're sending to everyone that you meet and how you think of yourself.