Reveal: The Revenue AI Podcast by Gong cover image

The perfect marketing and sales recipe to increase your bottom line

Reveal: The Revenue AI Podcast by Gong

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Aligning Sales and Marketing Teams for Business Success

This chapter discusses the importance of aligning sales and marketing teams for faster revenue and profit growth. It explores the challenges and benefits of conducting research in the B2B sector and emphasizes the need to incorporate both emotion and data in B2B messaging.

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