2min chapter

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

Kyle Roof Shares Exactly What Affiliate Site Owners Need To Be Doing For E-A-T

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

CHAPTER

Do You Need an Expert?

The technical side of the site audit is important. Google will start removing your pages if you don't have enough broken links and 404s. Expertise is not needed on a website, says EAT's John Defterios.

00:00
Speaker 2
There is a lot of question marks around. We'll call everything. We'll call it everything that falls under like the site audit, right? The technical side of things and how important that is for EAT. Obviously it's important. I have a ton of 404 pages, you know, although some aren't terrible, it's important to, you know, have a lot of those technical components set up. You don't want to redirect chains. You don't want all that stuff. But from a broad perspective, it seems that it's from what you went over, those are pretty much the basics, right? Like that's not really a technical in depth journey into a website.
Speaker 1
No, no, no, I would just make sure that like you don't have an inordinate amount of every side of the workforce, pretty much, but just that you don't have like a ton of them or and you don't have a ton of broken links as soon as Google is hitting broken links, I think it's going to start flagging like nobody's taking care of this website. Yeah. And there's no reason for it to be in the service, especially in 500 areas. Those are server set areas. You definitely don't want those. You get enough of those. Google will start removing your pages. Unrightfully so. Yeah.
Speaker 2
Yeah. Okay. Okay. Is that all for trust?
Speaker 1
You know, that's the, that's the trust section. That's the meat. That's the expertise. I think expertise is. The least understood concept of all of this and really it's like, do you need an expert? Do you need a doctor? Do you need a PhD? Yes. Do you need somebody with all this experience on your site? And the answer is no. Google and it's, I think it's important to understand that Google isn't doing value judgments. People want to believe that Google is, but Google isn't because think about what's a better degree? Stanford or Yale?

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