19min chapter

How I Built This with Guy Raz cover image

Ouidad hair products: Ouidad Wise

How I Built This with Guy Raz

CHAPTER

WeDod Wise: Turning a Passion for Curly Hair into a Successful Business

The chapter follows the journey of WeDod Wise, who transformed her love for curly hair into a thriving business with hair products. Starting from a small salon specializing in curly hair, WeDod and her husband successfully scaled their brand over 40 years in the industry, ultimately selling it. WeDod's story reflects her resilience, determination, and passion for celebrating and embracing natural curls in an industry dominated by straight hair trends.

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