WeDod Wise: Turning a Passion for Curly Hair into a Successful Business

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The chapter follows the journey of WeDod Wise, who transformed her love for curly hair into a thriving business with hair products. Starting from a small salon specializing in curly hair, WeDod and her husband successfully scaled their brand over 40 years in the industry, ultimately selling it. WeDod's story reflects her resilience, determination, and passion for celebrating and embracing natural curls in an industry dominated by straight hair trends.

Ouidad Wise found the inspiration for her multi-million-dollar business right on top of her own head. She turned her passion for curly hair into a bustling New York City salon - and then a national hair care brand, splitting the responsibilities of running the business with her husband Peter. Juggling finances and family, the couple lived apart during the week for 16 years, all while raising two kids. Eventually, in 2018, after 40 years in the hair industry, Ouidad sold the brand, and now volunteers as a consultant for people launching their own salons.

This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Neva Grant with research help from Melia Agudelo. Our audio engineers were Robert Rodriguez and Kwesi Lee.

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