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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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Are We Having a Hard Time Connecting With Business People?

Designers and business people have a very different history that's not really understood between designers and business people. A lot of business logic is abouta, how can i repeat the same thing over and over and how can i scale it? How can i make like ten of these, study it and create theno contrast that with the idea of craft - where there be a master and an apprentice to work at refining your craft by doing the same thing. Both are part of the problem. I don't think it's one sided. I think both need to to compromise.

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