The Importance of Being a Leader Evangelist

"You see, you can't teach human beings and condition them according to X. And then one day turn the tables and say why and think they're going to get it," he says. "Why wouldn't all they see is X? If it doesn't come in the language of X, they're not going to understand." The CEO leader evangelist should give his or her people permission to seek their own self expression, writes David Frum.