Alex MacCaw - From 50M ARR B2B SaaS to 20k MRR B2C, Hacking the first sales, The beauty of mom-and-pop tech shops, Stepping down as a CEO, Relationship with money
Venture Europe: Entrepreneurship | Technology | Venture Capital | Eu/Acc
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The Difference Between Product-Led Growth and Sales
In B2B, SaaS, you don't need money customers to make lots of money. To get the first 100 customers, we basically just hacked it. Like for example, I DM'd a lot of people on Twitter and any founder who was following me,. We did product-hunt launches. And then obviously the product's quality really matters. For us, the product was the data. That was the early days. But as we approached, you know, hundreds of customers, the playback changes. You have dedicated sales teams to inbound. You try and make some kind of freemium so that you can easily attract people to the top of the funnel. Then you've
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