216 - The Biggest Mistake Most B2B Marketers Are Making RIGHT NOW | The MarTech Podcast
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Marketing Based on Intent
Marketing based on signals, rit whatever. It's funny, because it used to be, well, we have to see who's interested in our products. Now there's not only all the data in the world you can figure at using techno y how to target and who to target. And i actually think of it more of marketing based on signals,. Some of the signals that somebody shows are they're a fifth, they've got the revenue profile, there in the right industry, you've found the right buyer or the right internal champion. Are they in market? Are they unhappy with their existing tools? Are they ready to buy? Do they have the budget?
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