The Black Friday Email Guide for Real-World Brands
The Unofficial Shopify Podcast
Maximizing Email Marketing for Black Friday
This chapter explores strategic email marketing techniques for the holiday season, particularly focusing on Black Friday and Cyber Monday. It emphasizes the importance of segmentation, follow-up emails, and meticulous timing to optimize customer engagement and conversion rates. The discussion also highlights the need for flexibility and adaptability in response to competitive pressures and unexpected opportunities.
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