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Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One

DTC Podcast

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TikTok

Shirley: In the beginning, like Facebook Reels kind of killed for us. Now I would say the most fruitful short form platform, other than TikTok as YouTube shorts for us. And so we're really doubling down in that area. We have about, I think like 15 to 20 accounts, some of which are pulling 10 to 20,000 views per video per debt.

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