How to Print Out User Interview Transcripts

Print materials, actually print them out. You can kind of back in from search logs. Um, what was the other one going to where your users are talking? So if there is an influencer user, right, that you have like a somebody that is right in your user type and they are, let's say you're creating some sort of recipe app,. Go and look at famous chefs. How are they talking? Like how or looking at comments with in existing sites? Like where are your users using their voice, grabbing that.? And again, looking for the nouns that are showing up over and over again. Okay. This is trees dying for a very, very good cause.