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S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,
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How Shopify Audiences Can Help You Increase Your Ad Spend
Shopify audiences has launched several months ago, and basically you're helping merchants create their own audiences on Facebook through Shopify. By virtue of that, you are going to see a higher return ad spend. And the cool part about it is it's all first party data. It allows merchants to do what they love doing just more efficiently.
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