
The One About Your “Before Unit” - I Love Marketing With Joe Polish And Dean jackson - Episode #43
I Love Marketing
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The Ultimate Kind of Leverage
Ideas are the least expensive thing, but they're sometimes the most valuable. The next thing I look at leveraging is technology. What can I do to replace myself out of this equation by replacing myself with technology? That could be a website, a video, something that you can capture your idea and duplicate it without you having to be able to do it. Sometimes money is the easiest thing to actually leverage, but you have to have the idea and the technology set up to automate the process.
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