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#5: Design VP, Kate Aronowitz, on how designers can earn their seat at the business table

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What Role Does Design Play in Your Product?

The first designer, it's a really unique hire. They've got to be hands on. And i think they also have to reflect kind of the values of the company and the people that they're joining. The other piece is trying to define what role design plays in your culture. If you can't just pick up someone else's design culture and say, "Oh, this is mine," then there are problems.

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