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S2E23: Bain Full Case Interview Example (with future Bain consultant)

Strategy Simplified

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Candyco's Price Per Bar

Candyco has done some price analysis on the bars segment. The thing that's glaring to me right off the bat is that we're pricing our candy bars at $2.24 compared to, you know, the highest price of $2.30. So it seems like from first glance, there's definitely an opportunity to raise prices. I'd be interested in understanding what this would do to our total revenues.

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