The Digital Marketing Podcast by Exposure Ninja cover image

STEAL This (Award-winning) LOCAL SEO Strategy

The Digital Marketing Podcast by Exposure Ninja

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Do You Have a Relevant Page?

Under performing sites are often targeting a lot of key words. If you have pages on your side dedicated to very sort of finite topics or groups of key words, that makes them much easier to optimize for those phrases. The first thing to do will be to work out the intent of that term. So car accident lawyer actually has quite high commercial intent. Next stage is working on content. Is it better and more detailed than what's already ranking? If no, what's missing? When we had a look at this sight, we realized that existing content was pretty thin, a hundred to 300 words per page. Now, how long should a page of content be? Well, it really needs to

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