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A look at one repeat founder’s frameworks for validating ideas — Pilot’s Waseem Daher

In Depth

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The Only Problem You Can't Fix Is the Problem of Market Size

Sally Kohn: I was interested in maybe having you talk about what you heard from customers and how you approach those conversations. She asked, is this a niche problem or a general purpose problem? How many people or how many businesses have the problem? And the third question is, how much does it cost? It indicates how much pain there is because if there's a lot of pain there should be willingness to pay. The way we landed on the problem for the first company is we were like, well, we have this tech and it happens to have a problem we have. Let's go do it.

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