Is Direct to Consumer Content Really Changing the Journey of IP?

The direct to consumer is the best way for me to describe sort of like how the, you know, meta versus meta verse or meta verses are going to come to life. I think it really changes the journey of IP and not necessarily the making IP that can be edited, so to speak, by the consumer. So there's a dialogue that happens in the community. And if, and if we can get to making the content as quickly as we would like to, then season two can have season one can have feedback from the consumer. They can very quickly affect season two.