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Episode 496: Michael Pollan
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Book Publishing Is Still in a Place Where Editors Can Say That
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Book publishing is still in a place where editor can say that kind of thing, like amid for the careery. People pick up books not just because your name is on the cover, but they also have to be interested in the topic. I couldn't get people to read 500 pages on lego, as much as you think that's a fine idea. Oh, so it's that mix of the byline and the topic, i think that is really important how i pick what i'm going to read. And that casting, which is, of course, usually what editors do, is, i think it's really important.
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