562: What drives Amazon’s success? (with Bill Carr)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
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The Importance of Understanding the Customer
Jeff Bezos' approach to strategy is not to say what can we do based on what we have, he says. Amazon's PRFQ process involves writing a press release describing the problem that a customer has and how it elegantly solves it for them. It doesn't require special skills like creating a prototype or a mockup does. And once you've described this problem and articulated the right future state or solution, then you take step two: What are the different issues, challenges, hurdles we need to deal with? How big of a team will require? What special skills will require? How much capital? How technical issues, what partner-based issues, et cetera, et c
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