Dod: Having this task at hand of offering valuable, thoughtful content to other dads has made me go deeper into the manhoad journey material that i wouldn't have done otherwise. Most of our resources are created by actual, trained professionals, not me. And overtime, what we've seen is, as i've done less and less of the content, our audience has grown bigger and bigger. I think there's a correlation. Aha, it's been a blast to watch it happen.