4min chapter

From the New World cover image

Doomberg: Energy is Life and We Are Killing It

From the New World

CHAPTER

Public Affairs - Is There a Way to Rebrand Nuclear?

Dumberg: How does one go about rebranding something that the public has radically misunderstood for a good cause? He says nuclear energy is the most maligned, least appreciated, least well understood industry in the world. "If nuclear power was invented today, it would be heralded as a humanity-saving invention"

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