The Benefits of Direct Consumer Rights

A lot of manufacturing brands who have historically only been wholesale brands they've only sold through other resellers or retailers and so as you say they haven't really been able to close the loop in terms of understanding the customers. This allows them to slowly start to build a relationship with that end consumer now. Even if that customer doesn't continue to buy direct through direct consumer through that manufacturing brand it still allows that brand to understand their consumers much better than they would without this method. It's something that all brands who own products should learn when we have big companies that are sitting on market shares let's take Amazon as an example right.