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This Week in Startups

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Navigating Startup Challenges in Tough Times

This chapter explores the obstacles startups face during economic downturns, highlighting the journey of CafeX as a case study. The discussion emphasizes the shift from a funding-centric environment to one focused on tangible metrics, product development, and customer engagement. It also addresses the dynamics of a startup team and strategies for reaching targeted demographic markets, particularly in preserving family memories.

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