2min chapter

FiveThirtyEight Politics cover image

The Battle For The Airwaves

FiveThirtyEight Politics

CHAPTER

Thematic Elements of Political Advertisements

This chapter delves into the use of negative political advertisements, specifically targeting the Republican stance on Social Security, while highlighting local imagery to connect with voters. It examines how regional issues, like housing prices, play a crucial role in shaping political narratives across different areas.

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