Reimagining Meat: Peter McGuinness on Leading Impossible Foods and Transforming Brands
Dean’s Speaker Series
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Navigating the Plant-Based Market
This chapter delves into the challenges and strategies involved in marketing plant-based foods, highlighting the importance of appealing to diverse consumer demographics, particularly meat eaters. It discusses the need for delicious, nutritious, and affordable options while addressing stigmas and misconceptions about plant-based diets. The conversation balances sustainability with profitability, emphasizing the necessity for persistence and innovation in the evolving food industry.
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