I see it more on Twitter and LinkedIn. There's content strategies that work to build an audience. A lot of people aren't going to read a whole blog post. But there could be somebody who is say like a high up executive at a company who reads that through somebody liking somebody sharing it. That type of person will email you or message you on LinkedIn and say, Hey, I thought this is very valuable. Can we chat sometime? And that's the difference.
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Jack Raines is a student at Columbia Business School and the writer of YoungMoney.co – Young Money is a finance blog that covers a wide variety of life topics like why we should travel more, timeless advice, the use of humor, the 6 types of wealth, and infinite games. Jack is one of my favorite writers on the internet…
- Infinite Games – “The focus on outcome over everything leads to us discounting 99% of our lives for the sake of a few, small, fleeting moments that might provide some sense of satisfaction before the cycle begins anew.”
- It’s not about getting to the top of the mountain, it’s about the person you become along the way.
- Why We Should Travel More – Rolf Potts, Vagabonding. “The explorer has no goal other than exploration itself.”
- The Opportunity Cost of Everything – The Journey IS the Destination. Life isn't a Pixar film. It's not a television series. Our life isn't some chain of events and decisions that leads to a climax. A final moment of victory. Life is the chain of events itself.
- The purpose of Jack's finance blog: “I write a finance blog that is really, like, idk? Maybe 40% finance? The rest is existential musings, satire, the occasional exclamation that Americans seriously need to travel more, and whatever random stuff comes through my brain.”
- Jack's LinkedIn satirical posts: “I take nothing seriously, but I do take the serious things pretty seriously. Linkedin isn't one of the serious things.”
- How Jack built a large following online: "I have published approximately 450,000 words of content in an 18-month period." Whatever it is that we want to do, in order to get good, we have to get going. We have to get the reps…
- The Case for Living Life Backwards – “You should write your obituary, and then try to figure out how to live up to it.”