The Importance of Creating Connections

I see it more on Twitter and LinkedIn. There's content strategies that work to build an audience. A lot of people aren't going to read a whole blog post. But there could be somebody who is say like a high up executive at a company who reads that through somebody liking somebody sharing it. That type of person will email you or message you on LinkedIn and say, Hey, I thought this is very valuable. Can we chat sometime? And that's the difference.

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