"We want to create churches, unchurge people up to attend," he says. "If everybody in our church made it a habit to invite an unchurched friend to church, there would be almost no way for our organization to drift or to fail" In the book The Power of Habit, the author talks about a cue, a routine, and a reward. That's what we've begun to teach is this: Things not going well are my cue that I'm not from here.