The Hybridcasual Playbook
https://metahybridcasualplaybook.splashthat.com/
In this episode of the Deconstructor of Fun podcast, Mishka Katkoff interviews Vincent Fevrier, CMO of Tap Nation, discussing the evolution of hybrid casual games and the unique position of French publishers in the gaming industry.
They explore Tap Nation's growth from a startup to a mid-size publisher, the challenges of transitioning from hypercasual to hybrid casual, and the importance of user acquisition and marketing strategies.
The conversation also delves into acquisition strategies, building internal capabilities for live operations, and the future outlook for the gaming industry.
Chapters
00:00 The Rise of Hypercasual Gaming in France
02:52 Tap Nation's Evolution: From Hypercasual to Hybrid Casual
06:04 Navigating Challenges in a Post-COVID Gaming Landscape
08:54 Marketing Strategies: LTV vs. CAC in Hybrid Casual
12:04 Acquisition Strategies: Building a Portfolio of Games
14:56 Operational Changes: Adapting to Hybrid Casual Dynamics
17:51 Building Internal Capabilities for Game Development
21:00 The Future of Tap Nation: Diversifying Game Types
24:07 Competing in a Crowded Market: Finding Unique Assets
32:25 The Competitive Landscape of Game Publishing
35:11 Building Relationships in the Gaming Industry
39:11 Navigating Acquisitions and Partnerships
44:17 The Evolution of Tapnation and Its Strategies
50:43 Industry Outlook: Challenges and Opportunities
keywords
hypercasual, hybrid casual, gaming industry, Tap Nation, ad tech, game development, user acquisition, monetization strategies, French gaming market, game publishing, game publishing, acquisitions, industry trends, mobile gaming, Tapnation, partnerships, user acquisition, market growth, gaming industry, competitive landscape
