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11min chapter
215. Garrett Marshall, President of Xponential+
Fitt Insider
Recreating the In-Studio Experience for Digital Platforms
In this chapter, they discuss the challenge of leveraging the brand of fitness studios and recreating the in-studio experience for digital platforms. They mention how their product strategy focuses on the proven effectiveness and entertainment value of their workouts. They talk about the trademarked class categories within each brand and how they choreograph the music and ensure a consistent experience across all locations. They also mention the need for adaptations in digital classes, such as removing hot yoga and offering shorter, bite-sized experiences.
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