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SciComm Summer #2: Meryl Horn - Producing the "Science Vs" Podcast

Opinion Science

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How Exploratory Is the Pitching Process?

I think it's really rare that we'll know exactly what the three beats are and what we're gonna say in each one of those what we're pitching. I'm not sure if that's ever happened. It takes us like weeks of reading reviews and like really digging in and getting other scientists opinions before we really understand what the takeaways are going to be. And so then it's you know sometimes just at the you know the week before publish or publish week when we really decide what the take away is. But yeah, I think it definitely changes a lot. We'll be surprised by what the episode actually ends up sounding like at the very end compared to what we thought it was going

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