7min chapter

Making Coffee with Lucia Solis cover image

#38:Reverse Engineering a $5 Castillo in Colombia w/ Lucas, Felipe & Jose

Making Coffee with Lucia Solis

CHAPTER

Balancing Innovation and Sustainability in Coffee Production

This chapter explores the dual challenges coffee producers face in innovating while maintaining financial viability. It emphasizes the significance of collaboration, fair pricing, and the overall emotional well-being of producers in response to market demands.

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