Woke or Broke?
The Bottom Line
00:00
What's Your Golden Thread as an Organisation?
What's happened in Disney in Florida is an extreme example of what I'm talking about. There becomes no apolitical option on some of these issues, which is incredibly tough when your whole brand is premised on being above politics. You've got to decide where you are, what your role is. In our case, it's about working in partnership for a happier world. That's what we want to do. And we're not going to take a stand on everything. But when we do, we're going to back it up with action. A lot of what is going on in the world at the moment is a rethinking about corporations and what they are for.
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