2min chapter

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How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

Uncensored CMO

CHAPTER

The Genesis of a Creative Partnership in Advertising

This chapter explores the beginnings of a professional relationship in the advertising and gaming sectors, driven by a shared love for creativity and sports. One speaker shares their journey from Volkswagen to Activision, emphasizing innovative advertising and the foundations of successful collaboration in campaigns like Call of Duty.

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