Why iteration matters more than linear process

What if innovation didn’t require a stroke of genius—just a willingness to be a little “-ish”? In this episode, Dustin chats with Tessa Forshaw and Rich Braden, co-authors of Innovation-ish, a new book that challenges the myths surrounding creativity and innovation. Drawing from years of teaching at Stanford and Harvard, Tessa and Rich share how higher ed pros can reframe innovation as accessible, iterative, and emotionally safe. This isn’t a startup pitch session—it’s a call to reclaim creativity as a teachable skill, one that’s essential for thriving in ambiguity.

Guest Name: 
Dr. Tessa Forshaw - Researcher & Instructor at Harvard University
Richard Cox Braden - Founder & CEO at People Rocket

Guest Bio: 
Dr. Tessa Forshaw - As a founding scholar of the Next Level Lab at Harvard University, Tessa specializes in using cognitive science to explore how people best work, learn, and innovate. She draws upon her academic research as a cognitive scientist and extensive background as a former designer at IDEO CoLAb and Accenture to turn the cognitive processes involved in design, creativity, and innovation into practical insights that can be applied in the flow of work. These insights are also the foundations of what she teaches as a design educator at Stanford University and now Harvard University. Recognized for her impactful design projects, Tessa is the recipient of multiple design awards: a Fast Company Design Award for General Excellence, two Core77 Industrial Design Magazine Design Awards, and the Australian American Chamber of Commerce Innovation Awards.

Richard Cox Braden - Rich Braden is the founder of People Rocket LLC, a strategic innovation firm based in San Francisco. With over 15 years of academic experience, Rich is a recognized thought leader in design thinking, leadership, and innovation. He is a design educator teaching at renowned institutions including Harvard University, Stanford University, Aalto University, and London Business School, helping shape future leaders. As CEO of People Rocket, he works with clients such as Airbnb, Google, the United Nations, Microsoft, Coca-Cola, Starbucks, and the Red Cross to drive strategic innovation and responsible AI solutions. Rich holds degrees in Computer and Electrical Engineering from Purdue University and resides in the San Francisco Bay Area.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

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