The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

The Most Important Thing About Your Marketing Strategy

Todd: I think you have to be able to articulate like what your marketing strategy is, not just the marketing team, but to the CFO, to the head of sales. And it's also just said there is like the most important thing. Todd: If you're like, well, look, we've evaluated all the channels right now or not because we're focusing on X, Y and Z, then people are okay.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app