Emotional Connections: The Legacy of Hot Wheels and Collecting

‘Tis the season for toys! First, we’re getting an update on where toy retailers stand today with Forbes Senior Contributor Joan Verdon. She’s covered Toys R Us since the late 90s, and has the inside scoop on whether this chain is actually making the big comeback the headlines claim.

Later, we’re zooming in on one toy that’s stood the test of time — Hot Wheels – with Bruce Pascal, who has the world’s most valuable, historically-complete collection of these tiny cars. And he’s recently created his own museum for them. Plus, Bruce shares how he acquired the “holy grail” for Hot Wheels collectors (hint: it’s hot pink).

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