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15min chapter
“Ganábamos 500.000€ en la Universidad” Cómo Crear una Marca que Dure 100 Años (Blue Banana)
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Estructura organizativa y cultura corporativa en Blue Banana
Se discute la estructura interna de Blue Banana, destacando la importancia de contar con equipos funcionales y contratar empleados de calidad. Se resalta la relevancia de la cultura corporativa en la empresa, incluyendo la importancia de transmitir la visión de la marca, realizar eventos para fortalecer la cultura empresarial y delegar responsabilidades en un equipo confiable para mantener el control y la coherencia en el negocio.
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