How to Control Key Metrics to Increase Sales and Revenue

If you've got 100 leads at a 20% close rate and an average project size of $100,000, that's going to give you about $2 million in sales or revenue. Now all of a sudden with seeing 75 versus 100 leads, you have 2.3 million or 2.25 million. And that number really adds up to about a 10% growth. If you are experiencing some key metrics that are lower than others, you can counterbalance them by things that you can control.