Why most podcasts fail to persist

Paul cites drop-off stats; Sam highlights naivety, loss of interest, and the importance of sustainable formats.

Play episode from 44:17

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99% of podcasters quit before episode 20. Why do 1% keep going... and what does it teach us about ourselves?

Paul Davies interviews Sam on the psychology of motivation, self-determination, signalling theory and more as we break down the psychology of what makes people podcast.

Besides analysing what's driving the trend to start a podcast we also learn about why humans do anything and how to make your own decisions for the right reasons.

Learn:

- How to keep a side hustle fun instead of it being a chore

- What on earth do virtue signalling, costly commitments and intellectual fitness testing have to do with podcasting and mate acquisition

- Why the things we do become extensions of ourselves.

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