The ICONIQ 2025 State of Go-to-Market Report
The Metrics Brothers (fka SaaS Talk)
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Analyzing Cost per Opportunity Metrics in B2B SaaS
This chapter explores the cost per opportunity metrics from a report, focusing on the challenges smaller companies face, particularly those with revenues under $25 million. It highlights the significant year-over-year cost increases and encourages listeners to reflect on how these metrics impact their business strategies.
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