#190 - Riding rising stars on the way to enterprise deals (Chris Surdi, Strategic Account Manager @ Ascend)
30 Minutes to President's Club | No-Nonsense Sales
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The Sandwich Tactic of Going Top and Bottom
The sandwich tactic is essentially twofold: You want to get ground swell at the user level, right? And you want to get tactical practitioners who are actually going to use your software. The second it comes down to them and say, Hey, I heard about this thing,. Are you focused on this? Are you paying time and attention to this? Right? Even if they're just there for a paycheck, which is a lot of corporate America, right? They're going to have to pay attention. Then it's up to you to prove your value.
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