How to Sell Software (Yamini Rangan, CEO of HubSpot)
B2BaCEO (with Ashu Garg)
The Flywheel Is Broken
I think HubSpot is one of those fantastic organizations that centered around solving the right kinds of issues for our customers. It was a very hard charging macho culture so not an easy case to stand out and be successful as it be as successful as you were. I mean, that was a hard place. And then we talked about this as, you know, we were talking about the flywheel which is in the world of SaaS, it's not about acquiring customer but more about retaining and delighting the customer.
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