How Do You Qualify the Unquanable?

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"I asked a general manager of a sport one time early in my career, how do you measure my effectiveness?" "If they run from you, that tells me what i need to know. And so another thing that we try to capture as well, or i try to capture, is is quantifying the unquan able," he says. 'There are no five steps. There are no silver bullets'

Justin Su'a calls on more than a decade of working with the world’s top athletes to discuss how to improve your mental performance. Su’a explores the strategies you need to be your best mentally with lessons that resonate well beyond the world of sports — including how to connect and build trust, the relationship between consistency and intensity, the fragility of confidence, the difference between success and talent, how to raise the bar of your own performance, and so much more.

Su'a has spent the past three years as the Head of Mental Performance for the Tampa Bay Rays of Major League Baseball, where he works with players to optimize their mental performance and perform under enormous pressure. He has also worked for the Boston Red Sox as well as the NFL’s Cleveland Browns, and as the Head of Mental Conditioning Department for the IMG Academy, which develops star athletes of the future. He’s also written two books on the subject of developing mental toughness in adolescents.

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