The UXR is on our team. If we were UX researchers on a consumer facing product, it'd be like, those out there are the users and we try to understand what they mean. The engineers offers this really deep subject matter expertise. So that stuff that comes from the social sciences. And we're able to bring that expertise. We run surveys that we think aren't terrible but it's super easy to run a terrible survey. Once you've run a survey, non-response bias analysis is a thing. Right? You need to account for them.

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