THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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Reward Works Better Than Punishment
An Israeli Air Force instructor said that rewarding improved performance might be good for the birds, but not optimal for flight cadets. But he was wrong: reward works and punishment does not, because the opposite is the case. What he had observed is known as regression to the mean - it's due to random fluctuations in quality of performance.
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