255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
Kim Kardashian's Thought Process
In the past, people would bring her products and ask her to promote them on her social media channels. She would make a huge amount of money, but then the company would then take that springboard of success and go build a multi million or billion dollar company off of that springboard. Kim Kardashian is buying the companies with her private equity fund. And then she's going to be able to leverage that audience into multi million dollar success for each of the companies that she purchases.
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