3min chapter

The Koe Cast cover image

"Niche Down" Is Terrible Advice (For Smart People)

The Koe Cast

CHAPTER

The Mindset Shift That Led to the Right Mindset

I was conditioned into the mind that cold calls, cold emails, direct outreach was really the only way to grow my business without investing in something like paid ads. I felt like freelancing, like outreach itself took up two hours of my day and then client work took up the rest. And so when I saw people doing this and landing clients from it through their promotions, things started to click for me. Because with cold emails and DMS, nobody knew who I was. There wasn't any prior trust. So you don't have to niche down how to build each level of your brand from beginner to advanced - there are practical things to build at each level. That's in the last section

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